What Goes Into Making A Connected TV Ad? 

What Goes Into Making A Connected TV Ad?

The average connected TV viewer consumes ads without questioning how those brief commercials were made for good reason: what is out of sight is out of mind. CTV viewers do not see the who, what, where and why of CTV ads so they are unlikely to explore their intellectual curiosity in regard to the process necessary to create such video content. Below, we demystify CTV ads to shed light on how the metaphorical sausage is made.  CTV Ad Basics Before we delve into the nitty gritty of CTV ads, let’s…