Having extensive knowledge on how to Optimize Google Ads for Valentine’s Day will allow you to stand out on the most loving date of the year. When you work with ad campaigns you have to make sure that they are reaching the target audience and giving good results.
Do not think that what worked for you last year in other celebrations will work for you this day. Each moment has its own strategy, which must be adjusted not only to the occasion but also to the demands of the consumer. Remember that buyer behavior is highly changeable.
Therefore, it is best that before launching a new campaign, you take some time to plan your Google Ads actions for Valentine’s Day. This will help you achieve the goals you set for yourself and reach your audience in a more accurate, direct, and effective way. Besides, enterprises need to calculate ROAS (Return on Ad Spend) to be even more effective on their return on investment.
Learn how to optimize Google Ads for Valentine’s Day
Businesses take advantage of any outstanding date to market their products or services. Although any day can be an opportunity to sell, there are some days when the demand is higher. But without good ads, you will not be able to attract users, so it is convenient to always keep in mind the keys to Optimize Google Ads for Valentine’s Day:
1.- Establish a structure for your campaigns
You may have an account with an SEO expert that hosts 20 campaigns or more, but it will be useless if you are not going to analyze them properly. In fact, it can be overwhelming to see a high volume of words and clicks. In addition, you must create a number of ads that fit your budget.
In case you don’t want to risk too much, you can create a single campaign in which you show your most outstanding product. Or if you prefer, you also have the option of grouping several related articles in a campaign.
The objective is that you create individual campaigns of the groups that work best for you, that is, those that are profitable. For search campaigns, you need to create as many ad groups as you have semantically related keywords.
This means that each ad group must have a specific keyword along with its possible variations. In this way, you will be able to align keywords, ads, and landing pages, which in turn helps to easily optimize the text of the ads and the landing page.
Keep in mind that this will earn you more relevance in your ads and a higher user experience. In addition, it will be useful for you to detect which are the ad groups that offer the best results, so you can focus on them.
2.- Use relevant keywords
The next thing you should do is work with those keywords that drive traffic to the landing page of your ad, this is what will help you generate conversions. There are three techniques that can help you when carrying out this process.
One of them is keyword cleaning and concordance checking. For example, if a word has not obtained impressions in a month, delete it and allocate the budget to the others. You have to apply the same procedure in those that have a low-quality level, thus limiting searches to your effective ads.
Find the keywords with a high % of lost searches. The most interesting are those that are greater than 50%. Once found, you have to try to position the ones that do not appear at the top. You just have to optimize the ads and the landing page so that they are well aligned or increase the volume of the keyword bid.
Work with new keywords in your ad group. Only those that are related to the rest of the words in your campaign. If you want to check their quality, what you have to do is check their search volumes well. So that you do not use very competitive or too long words.
3.- Work with simple and long-tail keyword matches
Another key element when optimizing Google Ads for Valentine’s Day is keyword matching. In this case, you should consider the 4 types that exist, since each one works with its own method:
Broad Match:Gives your ad the chance to appear in general searches related to the industry or topic of your ad. Some make the mistake of using very generic words like “love”, thus giving ineffective results.
Modified broad:This type of match allows ads to be seen in searches when the user uses the selected keywords, but without fixing the order in which they appear. For example, if “Valentine ‘s day” is bid, your ad may show when a user “love’s day gift”.
Phrase match:In this case, the ads appear on searches that use the chosen keywords in the exact order. So if you use the word “Valentine’s Gift” , your ad may be triggered when the user searches for “Valentine’s Gift for Women” , or “Valentine’s Gift for Men” .
Exacta:here the ad will appear only when the user searches for the exact phrase of the keyword or with slight variations of the exact phrase.