Charlotte Miller


6 Essential Steps to Competitive Keyword Analysis in SEO

1: What is an SEO competitive keyword analysis? 

SEO competitive keyword analysis or SEO competitor keyword analysis is the process of finding the high search volume keywords that your competitors are ranking against and using these keywords to generate leads to your website (to get direct traffic to your site). These could be the points where your site is lacking. It involves the comparison of competing websites and businesses in any industry.

SEO falls under the data-driven marketing methods. Data-driven marketing means building a marketing strategy based on the data gained from thorough research. This data is mainly focused on the  existing customers and the targeted audience of your business. SEO competitor keyword analysis is such data-driven marketing that is specially designed to meet the needs of customers and answer their queries. Data may comprise the information like online reviews, website traffic, conversion rates, keyword analysis, customer data, commercial transactions, market research, etc. For complete digital marketing services, you can also hire an agency like which has years of expertise in this field. 

SEO competitive keywords analysis includes; 

  • Finding out the true SEO competitive keywords 
  • Focusing on search intent
  • Competitive backlink analysis
  • Keyword gap analysis
  • Analysis of top-ranking content against your selected keywords

Other significant steps towards better SEO of any site also include Internal linking, Page speed optimization, Website structure, Mobile-friendliness, and SSL certifications. 

2: Importance Of competitive keyword analysis In SEO: 

If you fail to rank your website on those competitive keywords which your competitors have used to optimize their content and websites, you might never be able to reach your targeted audience. No need to mention that “no audience means no business”. So for a prosperous business strategy SEO, competitive keyword analysis is an incessant endeavor. This data-driven marketing technique is the best way to stay ahead of the competition. Popular tools, such as Google Keyword Planner and MOZ Keyword Explorer provide average monthly search volumes for specific terms, as well as keyword suggestions based on what was originally supplied.

3: Steps involved in performing a complete SEO competitive keyword analysis: 

Eager to learn how to do competitive keyword analysis? Keeping in view the competitive setting of the market, we have composed a complete guide for you to execute a thorough competitive keyword analysis. Here are the most popular steps ready to be carried out right away. So let’s get started! 

For a thorough and detailed guide to competitive keyword analysis in SEO check out the comprehensive article at

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Step 1: Understanding the competition:

SEO competitors are the websites that rank for the keywords related to your business. For example, if you have a website based on “mobile shop business “ then all websites ranking on this particular keyword or related keywords like “cell phone shops”, “smartphone shop” etc., are your competitors. These are appearing in the organic search results of your targeted audience hence, competing with you. The competition may be difficult as your rival may differ from topic to topic. You might feel like you know your opponents but revealing your true competitors must be done through data-driven strategies. Competition in the virtual world is not limited to a hundred or even thousands of people. Keep a watchful eye on existing and emerging competition. So first of all you need to identify your competitors. Because not all websites ranking higher than yours for a particular keyword are your true competitors. What you need to do is comprehensive and precise research to understand the true competition. 

  • Carry out SEO research and comparison on various keywords related to your business. 
  • Jot down the consistently top ranking websites turning up for all of the selected keywords. 
  • Use any free tool for SEO analytics like Ubersuggest. All you need to do is to type your selected keyword and conduct the search. You will get the complete list consisting of the names of the websites and domains ranking against your desired keyword, in the content ideas section. However, in the free tool, you might be restricted to only a limited number of keywords and top-ranking websites or domains. 
  • The real competition might need you to get a paid tool for time-saving and advanced features of competitive keyword analysis. 

In order to find the best SEO tools visit hashtechblog’s guide Best SEO tools for beginners 

Step 02: Analysis of competitor’s website pages: 

The second step after recognizing the competitor is to analyze their websites and their top-performing pages. Try comprehending the keywords used in these pages to rank higher on Google. Also, note how the keywords are used on these pages. The whole process is named Gap Analysis. Tools like SEMrush and Ahrefs are available for thorough keyword research. 

  • Your mission is to find those keywords against which your competitors are ranking but you are not. This is where you need to improve. Ahrefs’ Content Gap tool can help you compare your website with your competitors’ websites for specific domains of your choice. 
  • Note down all such keywords and recognize what you are missing. 
  • Now you can create pages to rank these keywords. This will help rank your website as now you will have the opportunity to direct more traffic to your site rather than the competition.

Step 02 (a) : Analysis of Backlink statistics of your competitor’s site: 

In a competitive keyword analysis it is necessary to run a backlink analysis of your competitor’s website. Look at the sites which are linking back to their content and also note its result on their ranking and authority. You need to learn this sort of data-driven strategy and conduct a similar link-building technique to rank higher. Things to keep in mind while generating backlinks or administering analysis of backlink statistics are; 

  • Relevancy of the linked sites (content being linked must be relevant to the site’s business otherwise it would de-rank your site) 
  • Check for the number of backlinks linking to your rival’s site ( the more the better) 
  • Domain reputation of the linked sites  (the higher the domain authority the more traffic)  

Enforce these strategies to optimize your site accordingly. In case you don’t have time or resources for this purpose, hire a marketing agency like for a complete analysis of your competitor’s website profile.

Step 3: High ROI of keyword: 

You don’t have to compete on every keyword that the top-ranking websites are ranked against. Similarly, all top-ranking sites are not your competitor. For example, if your website is about “mobile shop business” there is no need to rank for “mobile apps and softwares” as that would be a completely different niche. Concentrate on high revenue-generating products and services and put your efforts to rank your website on these relevant keywords that have the capacity to bring you more leads for your business. For a competitive keyword analysis use the above mentioned step wisely, and write unique and relevant content for your targeted audience that has the power to generate leads. That is only possible when you are able to see the weak points of your competitors and fill that gap. Find where your rival fails to convince or answer your targeted audience and on seeing that disconnect, use that information to improve your own site. It could be a low competition keyword with high search volume that your competitors missed.

Instead of investing equal efforts into many different keywords, focus on the high search volume keywords that are relevant to your business and your services. Don’t just focus on the search volume, also pay heed to the search intent. Because getting ranked on an irrelevant keyword, would not benefit your business in any way as it will not turn your reader into buyers. It can also leave a negative impact on your website as your business will not attract the right kind of audience. The user has a search intent for every search. For example, anyone searching for “latest mobile phone prices” must be interested in buying a cell phone for himself. So keeping the user intent in mind while carrying a competitive keyword analysis is the key. Google prefers the positive and relevant user experience.

Step 4: Competitor Analysis Report And A Content Plan: 

After the collection of data, the next step is to use the gathered data in creating an SEO competitor analysis report that will summarize your whole research. Based on this report you can build your SEO content strategy to gain search engine visibility. 

  • Firstly, make a list of all keywords and content ideas. You can use a tool like Ahrefs or a simple spreadsheet for this purpose. 
  • In the Ahref competitor analysis tool, you can find a quick built-in method to export and add the keywords into a spreadsheet for SEO competitor analysis report creation. 

Step 05: Tracking progress; An Ongoing process: 

SEO competitive keyword analysis is not a one-time process it is an ongoing effort. After publishing an article you will need to keep track of its performance. Not only that, you will need to re-optimize it if it is not performing well. After publishing the content you will need to keep updating your website as well to save it from de-ranking because Google prefers only content with the quality. Carry out keyword audits and competitive keyword analysis to check the progress and cogency of your competitive keyword analysis strategy. Many free SEO tools are available for this purpose. In Ahrefs’ you can find a tool in Keywords Explorer where you can type your desired keyword and click on traffic share by pages. You will see the top-ranking pages with their order. Or, you can get your site surveyed by  

Step 06: Create a competitive keyword analysis template

You can find many methods of carrying out an effective competitor keyword analysis. 

Competitor analysis reports can take any format of your choice according to your users. You can also modify the report format according to your mandates whenever required. It involves a detailed record of your competitors. You may take into account things like ; 

  • Product and services 
  • Background ( history, trends, ownership, location of businesses, corporate governance) 
  • Facilities 
  • Marketing 
  • Corporate and marketing strategies 
  • Financials (cash flow, profit growth profile, etc.)

Step by step process for writing a competitor analysis report are as follows: 

  1. Note down your competitors 
  2. Know your targeted audience 
  3. Discover their marketing strategies 
  4. Write down competitive advantages 
  5. Enlist the keywords used by your competitors to rank on any search engine 
  6. Investigate their pricing methods 

You can also use a free SEO competitor analysis template as a guide and modify it according to your requirements. It will be both time saving and effective. It will also be helpful in generating a more accurate competitor analysis report faster. 

A thorough understanding of competitor keyword analysis is required to carry out the process. As it takes both time and resources, you can hire a reputable digital marketing agency like specialized in SEO competitor keyword analysis. 

4: Conclusion: 

You don’t have to start from scratch as you can see what your competitors are doing to outrank your website and use that knowledge in search engine optimization of your site. Most marketers use SEO competitive keyword analysis tools for accurate and instant results with SEO reports. Find the best suitable competitor keyword analysis tools at

Many businesses overlook the importance of competitive keyword analysis in SEO because they think of the SEO competitive analysis as a complicated, frightening, and time-consuming process. But this is not the case, it is as simple as looking at your competitors, learning about their strong and weak points, and implementing this information in your site SEO. If you think you can’t invest the required time, efforts, and resources in SEO competitive keyword analysis then connect with for the best

 SEO services for your business.  

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