Artificial intelligence encompasses more and more aspects of everyday life like being a conversational ai tool for sales and marketing. From streaming platforms to after-sales services, the main point of contact we have with our preferred brands is mediated by AI to a greater or lesser extent.
Users are becoming more familiarized with the technology and the immediacy it brings, so they demand immediate resolutions and greater control over management. In this context, integrating conversational ai tool for sales and marketing into the customer service process is no longer optional. Discover how you can differentiate yourself from the competition by offering new and better experiences.
Why Integrate Conversational AI With Customer Service?
1. Conquer Your Target Audience
Few things strengthen the bond with customers like efficient service and reasonable time. It’s those consumers who value your ability to deliver a good experience as much as they value the quality of your product or service.
Responding to customer inquiries immediately is critical if you want them to come back and fall in love with your brand. Remember, consumers are picky, and if you don’t provide the right service, you probably won’t be picked again.
- Efficient Service At Any Time
Thanks to Conversational AI, all communication channels are available to the user 24 hours a day, seven days a week. This perception of fast and constant support is critical to your customers.
There’s nothing more frustrating than waiting hours to resolve an urgent issue, explaining the same issue to multiple operators in multiple conversations, or having to deduce whether a product is available or not. For many consumers, Conversational AI represents a possible dream: to buy, trade, solve problems or ask questions at any time, no matter the day or time.
- Answers On All Channels
It’s nothing new that people prefer to communicate through instant messaging services or the social networks they use the most. That’s why you need to be able to give a response regardless of whether the customer has contacted you via Instagram, Messenger, or audio on WhatsApp.
Automating service across all channels with Conversational AI allows you to offer a personalized and complete service, keeping your company’s voice and tone in every interaction. Furthermore, you can enrich the responses by adding add-ons such as videos, carousels, buttons, or forms to create an even more pleasant experience.
4. More Privacy And Security
Ensuring secure transactions by protecting customer data is a fundamental part of serving digital channels. In compliance with privacy and auditing standards, security, privacy, and data protection incident management policy is critical to providing adequate service.
The integration of artificial intelligence becomes essential when ensuring the identification of threats and their correct treatment.
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- Greater Customization
One of the biggest advantages of having your bot with Conversational AI is in the customization. Knowing the customer, understanding their profile clearly, and offering a product or service according to the needs of each one is huge differentiators concerning the competition.
By integrating the AI, you can empathize with each user’s appropriate response and make recommendations based on each user’s preferences. Remember that the more personalized your service, the greater your chances of turning prospects into customers.
- Metrics That Are Worth Gold
Conversational AI helps increase sales, lets you know your target audience better, and delivers what consumers want anytime, anywhere. How is this possible? With data!
Getting real-time metrics and having reports and statistics on customer satisfaction is simpler than it sounds. A vital part of true customer-centric service, learning, and training tools, for example, allows you to receive information about the number of sessions transferred, satisfaction feedback, or chat reports. So, you can access valuable information and make data-driven business decisions.
- Reduce customer service costs
The automation of service allows, among other things, to optimize the time of your agents. The bot can channel frequently asked questions, operations management, and sales and after-sales services, while the call center or human agents are better able to handle complex cases. In addition, a no-code solution like ours saves you on implementation and start-up: anyone from any team in your company can configure the bot without the need to hire external vendors or assemble a new IT team.
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