Instagram is a powerful social media platform that has been generating more and more revenue for businesses. However, it can be difficult to measure the performance of your Instagram account because there are so many metrics you need to take into consideration. In this blog post, we will go over 8 Instagram metrics you should track in order to measure your success on the platform.
Follower Growth Rate
A high follower growth rate is a good indicator that your Instagram account is growing in popularity. You should track this metric on a monthly basis to see if you are making progress and to identify any trends. If you want to increase the followers super quickly, buy instagram followers for cheap.
Engagement Per Follower
Engagement per follower is a metric that measures the engagement of your posts divided by the number of followers you have. You should track this metric on a weekly basis to see which types of posts are getting the most engagement and to identify any trends.
Website Traffic
Website traffic is a metric that measures the number of visitors to your website from Instagram. You should track this metric on a monthly basis to see how much traffic you are getting from Instagram and to identify any trends.
Brand Awareness
Brand awareness is a metric that measures the level of awareness for your brand amongst people who are not currently customers. You should track this metric on a quarterly basis to see if there has been an increase in brand awareness and to identify any trends.
Link Clicks
Link clicks is a metric that measures the number of people who clicked on a link in one of your posts. You should track this metric on an hourly basis to see which types of posts are getting the most clicks and to identify any trends.
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Comments Per Post
Comments per post is a metric that measures the average number of comments your posts receive. You should track this metric on a weekly basis to see which types of posts are getting the most comments and to identify any trends.
Instagram Stories Engagement
Instagram Stories engagement is a metric that measures the level of engagement with your Instagram stories. You should track this metric on an hourly basis to see which types of posts are getting the most engagement and to identify any trends.
Reach
Reach is a metric that measures the number of unique accounts your post was seen by. You should track this metric on an hourly basis to see which types of posts are getting the most reach and to identify any trends.
What does reach mean on Instagram?
Reach is the number of unique accounts that saw your post. This metric can be used to measure how effective your posts are at getting in front of new people. You should track this metric on an hourly basis to see which types of posts are getting the most reach and to identify any trends.
There you have it! These are eight Instagram metrics you should track in order to measure the performance of your account. Keep these metrics in mind as you continue posting on Instagram, and you will be able to gauge the success of your efforts.
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