Suppose you want to have your own OTT streaming service, or you have just created one, and you want to make it outstanding. You want to overshadow your competitors and generate more revenue by attracting more people. In this article, we will share some tips that can help you.
If interested, check: what is OTT?
What are the tips to optimize your OTT platform strategy?
#1 Reach your viewers everywhere
OTT platforms offer great opportunities for reaching people worldwide, which content creators should take advantage of. If an OTT platform provider takes care of a CDN and OTT apps, you will be able to use these elements.
- A CDN is a Content Delivery Network. It can help transmit your video content to new locations. With CDN, you will be able to stream for any country instead of streaming for only one. Not only does CDN deliver videos across more locations, but it also provides customers with smooth viewing experiences. It eliminates the latencies, and viewers can watch videos without interruptions.
- OTT apps help you cover more devices that are connected to the Internet. If you provide consumers with an opportunity to use any device they want, you will give them flexibility and be able to attract new customers. There are people who use, for example, only a smartphone for all their needs. There are few chances that these people will know about your platform if you have only a website with your content. Also, there are people who choose services that can be played on Smart TVs. They enjoy pictures of high quality.
With these two elements, you will offer people the possibility to use your service everywhere and on any device, which many people appreciate.
Social media services are equipped with many tools that can help you inform society about your video streaming service. Moreover, you can directly communicate with people there and ask them about your platform and its content.
Use stories or blog posts to tell viewers about your plans and ask for their opinion. People love sharing thoughts and opinions. If you build strong relationships with them, they can give you many ideas on what to enhance in your service.
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#3 Work on your strategy
It is better to have a plan than to do everything randomly. And to put in order your plan, make sure you know the answers to the following questions:
- Your target audience. Who is your target audience? Who are these people? What do they like? What are their daily habits? What language do they speak? Have you thought about content translation and localization? You should know the people who you want to use your service. When you understand your audience, you can predict what content they will like and what videos you don’t need to create.
- Your audience’s viewing behavior. How do they consume videos? Do they like to communicate while watching? Do they like binge-watching? Understanding your viewers’ behavior while watching may bring you some ideas on what features to implement into the streaming service.
- Your content strategy. What content are you going to stream: live or on-demand? What genre are your videos? How often do you plan to publish your content? These are the questions to clarify your content plan.
Enhancing a service requires a lot of hard work: from brainstorming to implementation. We tried to bring you some thoughts on what you can do to achieve this goal. Of course, there are more things that we didn’t mention, but we hope that our ideas inspire you.
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