Lately, the graph of the job market is mostly down the line, making it increasingly competitive for both recruiters and job seekers. The need of the hour is to put more emphasis on standing out from the crowd.
And for recruiters to make a mark, the best way is to market themselves and their employer brand extensively.
But how do you market the right way? By using the right strategies, reaching the right audience and posting at the right places.
In this article we’ll cover some of the most effective marketing tips for hiring professionals to get noticed against other competitors of the same industry.
The factors that we will mostly consider while streamlining the most appropriate marketing tips are-
- Candidate psychology and patterns
- Channels of research used by job seekers
- Job pools for roles that have an opening throughout the year
- Algorithms for better reach through SEO and other tools.
The journey and conversion of a job-seeker to an employee is an interesting cycle that heavily affects the marketing approach that recruiters should adopt in every respective industry.
Let’s explore all the tips we have in store and cover the answer to why we think they are going to turn out useful for you!
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A Career Website
First impressions matter. The best way to create a credible first impression for recruiters is through a career website.
A career website is mainly a summary of your organisation that helps job seekers identify the line of business, mission and vision, target audience, work culture and relevant job openings, all in one place to have a better idea of the organisation they are willing to join.
Having a well-curated SEO optimised career website helps you showcase more transparency to the job seekers. Especially, when the website is perfectly geared to reach and attract the concerned target audience, you are most likely to seem like a valid option for potential candidates.
Your career website should also have information like benefits of joining the company, the feedback of your current employees, how you tend to recognise the exceptional efforts of the team, how your company tends to practise work ethics and so on. These details should be deliberately promotional to intrigue prospective candidates towards the job opening and your organisation altogether.
Organic Advertisement on Social Media
Showing off your employer brand organically on social media is a great way to attract top candidates to your company.
By sharing behind-the-scenes glimpses of your company culture, showcasing employee stories and achievements, and highlighting your company values, you can give potential candidates a sense of what it’s like to work at your company. Almost similar to career websites but this time through prudent usage of the exposure of Social Media.
Try using a mix of content types, such as photos, videos, and written posts. You can also use hashtags and engage with relevant industry groups and communities to get your content in front of a wider audience.
It’s also important to be authentic and genuine when showcasing your employer brand on social media. Potential candidates will be able to tell if you’re just putting on a show, so be sure to share authentic, genuine content that accurately reflects your company culture.
Make Use of Review Websites
Review websites can be a valuable tool for recruitment marketing, as they allow potential candidates to get a sense of what it’s like to work at your company. By putting up relatable and genuine employee experiences on review websites, that also provide a peek into the work environment you offer, you can attract desired talent to your company.
Some popular review websites for recruitment marketing include Glassdoor, Indeed, and LinkedIn. These websites allow current and former employees to leave reviews and ratings about their experiences working at your company, which gives job seekers some insight into what they are planning to get associated with.
To make the most of review websites for recruitment marketing, it’s important to actively encourage your employees to leave reviews and ratings. You can do this by sending out regular reminders or offering incentives for employees who contribute.
Email Marketing for Recruiters
Email marketing can be an effective tool for recruiters looking to reach a targeted audience of potential candidates. By sending customised emails to specific groups of candidates, you can effectively hold up your company and the opportunities you have available.
To get started with email marketing for recruitment, you’ll need to build a list of desired candidates in the job market for the relevant industry. This could include job seekers who have expressed interest in your company, candidates who have applied for positions in the past, professionals in your industry who might be interested in hearing about job opportunities or other ways of sourcing prospective applicants.
Once you have your list, you can start crafting your email campaigns. It’s important to personalise your emails as much as possible, using the recipient’s name and any other information you have about them. You should also use compelling subject lines and headlines to grab the attention of your audience and encourage them to open your emails.
In your emails, be sure to highlight the benefits of working at your company and the value you offer to candidates. You can also include links to your company website and job postings to make it easy for candidates to learn more and apply.
To expedite the process of email marketing, it’s a good idea to invest in an applicant tracking system that allows mass emailing. If you don’t have the time to create fresh messages for your emails for every group of candidates, you can always make use of recruiting email templates.
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Leverage Business Listings
Business listings can be an essential tool to project an impressive employer brand.
After a candidate comes across the name of your company and a relevant job opening, one of the first places they may land to conduct some extensive research is your business listing. These local listings can be uploaded on pages like Google business profiles and Yelp.
The information on these pages are presented solely with the purpose of making it easier for people to find and get in touch with businesses in a particular area. Details like contact information, website link, business overview, available timings and customer reviews are displayed on these pages.
Recruiters can use these platforms to secure a more accessible place, where all the required information is duly provided on the local listings for people to find and contact you with ease. The information uploaded must be accurate. An outdated email ID that you don’t use anymore or failing to update the provided address of your head office after the shifting may cost you a potential employee.
In the prevailing scarcity of the job market, only marketing your employer brand isn’t enough. There’s a need to ensure that you are only investing into the most useful and result-bearing marketing strategies that bring you visible traction.
If you manage to play the cards right with due diligence consistently, finding the right fit for a role won’t be such a challenge!