Social media marketing is one of the major methods of creating brand awareness and promoting products or services online. For years, many people referred to Facebook, Instagram, Twitter, and LinkedIn when talking about this type of marketing.
Marketers hardly include WhatsApp marketing in this list because it’s ad-free and text-based. However, they forget that WhatsApp has more followers than Instagram, Twitter, and LinkedIn combined.
Further, it’s said that on average, text messages have as high as 98% open rate while emails have around 22%. In view of that, messaging and chatting is the new channel for your marketing and customer support.
WhatsApp messages feel personal, and people trust phone numbers than email addresses. So then, let’s get started with WhatsApp Marketing.
Why You Should Dive into WhatsApp Marketing
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It’s a Popular Platform
WhatsApp has more than 2 billion active users per month. It’s also among the most downloaded Android and iOS apps.
Further, WhatsApp is widely accepted and used in over 100 countries. It also transmits nearly 100 billion messages per day. Developers are also actively creating WA Web Sender tools so that you can integrate them to enhance WhatsApp features.
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It has a Higher Engagement Rate
WhatsApp is the leading application for social media channels engagement rate. Although Facebook is popular, it has a 61% engagement rate. As mentioned above, WhatsApp has a 98% open rate and a 70% engagement rate.
That means that your customers are highly likely to read your marketing message when you use this medium than others. Still, you can customize the message to make it more personal instead of addressing a multitude.
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The Platform Has a Set of Diverse Features
Aside from WhatsApp bulk messaging, you can segment your users into groups of 256 people who share a common interest. Next, you can broadcast one message to the entire client base in a single click using WhatsApp sender tools.
Additionally, you can use the WhatsApp status to share short videos and images with a time limit of 30 seconds and that last for 24 hours. These messages can be in the form of texts, photos, videos, or audio.
How to Create a WhatsApp Marketing Strategy
Businesses are keen on developing ROI-driven marketing strategies. They want to reach the right audience with the right information.
Here are the steps of creating a successful WhatsApp marketing strategy.
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Identify Your Target Audience
Know who you’re targeting with your WhatsApp messages. This starts with creating a customer persona and testing different lead generation strategies.
Such marketing efforts aim to acquire WhatsApp numbers that you can use to promote your products or services. Therefore use your social media pages and website to generate leads and acquire their information. Next, use the details to run a WhatsApp marketing campaign.
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Set Up a WhatsApp Business Account
WhatsApp Business account is a standalone application. It has advanced features such as an online catalog of products, business profile options, labels, or categories of users based on their state in the sales funnel.
Marketers can also generate statistics about their WhatsApp sending initiatives tool . Such data helps them see the sent, received, delivered, and read.
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Build Customer List
A good customer list should have active numbers. However, because of using other channels to gather information, you might end up with inactive numbers
WhatsApp sender tools such as WA Web Sender can help you to filter out inactive numbers. You can also use WA Web to send unlimited bulk messages to your clients from your computer.
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Generate Your WhatsApp Marketing Content
The application allows you to send messages in different formats such as text, videos, images, audio, and more. Schedule your marketing campaign to avoid bombarding your potential and existing customers with your content.
Additionally, you can use the application to respond to your customers’ inquires. Still, you can offer them real-time support whenever they need it.
Conclusion
WhatsApp marketing is an excellent way to nurture long-term relationships with your customers and strengthen your brand. Mastering WhatsApp automation tools such as theWhatsApp Marketing chrome extension can help you develop your marketing campaign, target the right audience and maintain a good relationship with them.
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